This campaign launched with a guerilla stunt of 100 librarians marching from the Toronto Reference Library to City Hall in t-shirts with an individual reason to check out the Toronto Public Library on each one. We got #TPL100 trending on Twitter with no paid media, increased foot traffic and awareness, and involved important public figures like Mayor John Tory.
Alexandra DeMaria
Copywriter
This campaign launched with a guerilla stunt of 100 librarians marching from the Toronto Reference Library to City Hall in t-shirts with an individual reason to check out the Toronto Public Library on each one. We got #TPL100 trending on Twitter with no paid media, increased foot traffic and awareness, and involved important public figures like Mayor John Tory.
