Our task was to trigger a recalibration in Torontonians in their understanding around racialized trans youth. We exposed inherent bias in people’s understanding by validating the daily reality many trans youth of colour experience. Through use of TSAs and social media we sparked a conversation online and in the community via organized events and workshops. The campaign gained over 2M impressions across social media and over 39 million impressions from 160 transit shelter ads around Toronto. For more details visit torontoforall.ca
Bus shelter ads
