TD was the first bank in Canada to launch partial (fractional) shares. So everyone has access to higher priced stocks. Like Starbucks or Pepsi or McDonald’s. To celebrate this launch, we created a full funnel integrated marketing campaign that strategically aligned with a national TV spot. Our media plan included placements on TikTok, Meta, Spotify, LinkedIn, Reddit, Google, Amazon, digital, in app, in branch, and Union Station. Below is a sample of some of the channel specific creative that was all part of the larger campaign.
ADs: Matt Howe + Jennifer Chen
CW: Alexandra DeMaria
ACD: Jesse Pearson