Despite knowing the importance of investing, our target audience is hesitant to get started because they have no prior experience. TD Easy Trade is a simple way to start investing . On the heels of a TV spot rooted in the messaging that no one starts an expert, we were tasked to follow up with supportive messaging on social channels like TikTok, Facebook, Instagram, SnapChat, YouTube and Google. Below are some of those tactics.
AD: Alex Giorgio / CW: Alex DeMaria / ACD: Aya Refaeli