Sit Kicker was created by Public Inc. It is a workplace engagement to help Canadians break up time spent sitting. We were tasked with building everything from the ground up and I was part of the project from the beginning. The brand is fun and edgy with an audacious, unconventional and social brand personality. Currently, there are over 1000 companies signed up.
Brand work included website copy, sales materials, programmatic emails, Sit Kicker Kit (standing desks, posters, welcome/thank you letter, guide, stickers, tent cards), social media and promotional video.
