Knix is a Toronto-based women’s intimates company. During my time working there, I was responsible for writing copy for all of their marketing material. This included writing customer marketing emails, videos, web/mobile, advertising (digital, social, OOH, direct mail) in-store/pop-up assets, brand activations and product packaging. Below are some examples:
Emails
FUN FACT: When Knix launched their first season of swimwear, I named each swimsuit in the collection. Each suit was named after a famous beach around the world that had sentimental value to me.