We were put to the task of raising awareness for Mellow Walk’s newest line of shoe designs that are both comfortable and fashionable. We created a short video featuring real people as talent, surrounding the idea of an unsafe safety shoe. There were 3 short teasers leading up to the video and we also produced a safety card that is currently being inserted inside each box of shoes purchased.
Teaser #1
Teaser #2
Teaser #3
The Mellow Walk Safety Video Mockumentary
The Safety Card