We were challenged to create a compelling brand narrative for Alice + Whittles, an ethically produced lifestyle brand of upscale women’s rubber boots. We created the Find Your Coordinates brand platform – a narrative that follows significant places rooted to the Alice + Whittles narrative, while also inviting the consumer to join this journey and locate their individual places in the world. It is currently being rolled out and is in production.
Campaign elements included website (rolling out), products (limited edition boots with coordinates, insole, shoebox), social media, UNIQLO pop-up shop w/ event video.
